It’s worth noting that the author was about four years old when the records he’s discussing started coming out.
Overall, I thought it was interesting.
I think the theory is overwrought (Adorno and IDM?)* and perhaps more than a little misplaced (Literary theory?). The author also missed out on one key element of Richard D. James’ “fourth wall breaking” as he terms it in this paper. The “faceless DJ” was itself a memeplex, both internal and external; Aphex was, in part, pranking that concept by putting his face on everything.
As an aside, I have not read all of Simon Reynold’s Generation Ecstasy, but I do find his line about the “aut” in Autechre standing for autism funny. I don’t get it – go listen to Envane and tell me there’s no heart there, Mr. Reynolds! – but then again I didn’t have a bunch of fundamental drug experiences to rave back when it was a subgenre rather than an event description.
* My wife is somewhat in love with the works of Walter Benjamin, so this is the only place I can say “The Frankfurt School were all dickheads” without getting into an argument.